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Driving Revenue Growth and Efficiency: Lead Generation for a F&B Manufacturer
Impact
0%
Increase in high-quality leads
0%
Reduction in lead acquisition costs
0%
Faster sales cycle
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Client
A mid-sized F&B manufacturer specializing in plant-based products
Products
Plant-based products
Industries
F&B
target geo
US and Europe
business objective
The client needed a data-driven, targeted strategy to engage the right decision-makers and improve conversions.
CONTEXT
A mid-sized F&B manufacturer specializing in plant-based products struggled to generate high-quality leads. Their traditional approach was inefficient, leading to long sales cycles and high acquisition costs.
Our solution
Cognition Solutions implemented an AI-driven lead generation strategy, including:
- Market Intelligence & Targeting – Identified high-intent buyers, increasing lead relevance by 40%
- Account-Based Marketing (ABM) – Personalized outreach improved response rates by 35%
- Automated Lead Nurturing – CRM-driven follow-ups shortened sales cycles by 30%
Outcome
- 45% increase in high-quality leads
- 25% reduction in lead acquisition costs
- 30% faster sales cycle
“Cognition Solutions transformed our lead generation approach. In six months, we saw a 45% increase in high-quality leads and a 30% faster sales cycle. Their AI-driven targeting made all the difference.”
– Chief Marketing Officer, December 2024
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