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Success Story
Driving Growth in the Reverse Mobile Supply Chain with Strategic Account Intelligence
Impact
0%
Boost in conversion rates adding $5M to the pipeline in the first year.
0%
Growth in annual market reach with adoption rates increasing by 40% in targeted accounts.
0%
Increase in engagement efficiency empowering commercial teams with critical insights.
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Client
Industry Leader in Robotics and Automation Software for the Mobile Device Supply Chain
Products
Robotics and Automation Software
Industries
Reverse Mobile Device Supply Chain
target geo
Global
business objective
To deepen insights into key accounts within 3PLs, MNOs, and MVNOs, enabling tailored growth strategies, increasing solution adoption, and driving recurring revenue.
Context
The reverse mobile supply chain is a dynamic and complex sector, requiring precision in understanding key stakeholders and market trends. For companies leveraging robotics and automation, success hinges on accurately targeting decision-makers within 3PLs, MNOs, and MVNOs.
Our solution
- Strategic Account Mapping: Conducted a deep dive into 50+ existing accounts using advanced analytics and automation, refining Ideal Customer Profiles and lead scoring to identify decision-makers and untapped contacts.
- Market Expansion: Completed a global market analysis identifying 800 MNOs and 1250 MVNOs, enabling targeted engagement strategies that aligned with market readiness for robotics and automation adoption.
- Scalable Engagement: Delivered actionable intelligence for 30 key accounts weekly, leveraging a scalable model to enhance outreach effectiveness and align with the client’s global growth objectives.
Outcome
- Increased Conversion and Revenue: Boosted conversion rates by 25%, adding $5M to the pipeline in the first year.
- Market Reach Expansion: Grew market reach by 20% annually, with adoption rates increasing by 40% in targeted accounts.
- Enhanced Team Effectiveness: Empowered commercial teams with insights that drove a 30% increase in engagement efficiency.
- Scale: Expanded the intelligence solution to over 100 additional firms, reinforcing client trust and enhancing strategic decision-making.
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