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Client Story
Competitor portfolio and pipeline benchmarking in rare diseases market
Impact
0%
Increase in customer loyalty within the first year by suggesting a new line of OTC medications in biodegradable packaging
0%
Additional market share captured in NA region by aligning products with customer preferences for sustainability
Strengthened the company’s reputation as an environmentally responsible brand, fostering deeper customer trust and engagement.
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Client
Mid-sized over-the-counter (OTC) and prescription medications manufacturer
Products
OTC medications and prescription drugs in sustainable packaging
Industries
Pharmaceuticals
target geo
Global
business objective
- The client aimed to enhance market share and customer loyalty by understanding the impact of sustainability on competitors’ market performance.
- The key focus was to uncover market share shifts and customer sentiment tied to eco-friendly packaging in pharmaceuticals, using direct customer insights to inform their product strategy.
Our solution
- Voice of the Customer (VOC) Study: Conducted 15 expert consultations with healthcare providers, pharmacists, and sustainability advocates to understand their perspectives on sustainable packaging in pharmaceuticals; Explored customer attitudes toward biodegradable and recyclable packaging materials and their influence on purchasing decisions; Identified specific concerns, such as material durability and impact on medication shelf life, to address in product design.t
- Real-Time Sentiment and Market Tracking: Used social media analytics and online reviews to gauge customer sentiment toward competitors’ sustainable packaging initiatives; Analyzed sales data and market trends to quantify the influence of eco-friendly packaging on market share shifts in OTC and prescription drug categories.
- Competitor Strategy Assessment: Mapped competitors’ adoption of sustainable packaging, evaluating materials used, cost implications, and communication strategies; Benchmarked market share changes tied to sustainability initiatives, providing actionable insights into successful strategies.
Outcome
- Suggested a new line of OTC medications in biodegradable packaging, that helped achieve a 12% increase in customer loyalty within the first year.
- Captured an additional 6% market share in NA region by aligning products with customer preferences for sustainability.
- Strengthened the company’s reputation as an environmentally responsible brand, fostering deeper customer trust and engagement.
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