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Competitor benchmarking for ESG-focused strategies related to data centres
Impact
0%
Increase in sustainability ratings achieved through renewable energy adoption and data center efficiency improvements.
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Reduction in the carbon footprint of the client’s data centers by securing two key partnerships with renewable energy providers.
Strengthened the client’s position as an environmentally conscious IT solutions provider, boosting customer engagement and loyalty.
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Client
Mid-sized cloud computing, data centers, and software solutions provider
Products
Cloud services, data storage solutions, and software applications
Industries
Information Technology
target geo
Global
business objective
- The client sought to improve their Environmental, Social, and Governance (ESG) ratings and enhance market reputation by adopting sustainable practices. A key focus was on data centers, which significantly contribute to energy consumption and carbon emissions.
- The objective included benchmarking sustainability initiatives against competitors to identify opportunities for improvement, specifically in renewable energy adoption, data center efficiency, and green technology partnerships.
Our solution
- Competitor Sustainability Benchmarking: Analysed competitors’ renewable energy initiatives, including solar and wind energy transitions specifically for powering data centres; Benchmarked ESG performance metrics such as carbon footprint reduction and energy efficiency in data centre infrastructure; Evaluated green partnerships, focusing on collaborations with renewable energy providers and vendors specializing in energy-efficient server and cooling technologies.
- Green Technology Opportunity Analysis: Identified cutting-edge green technologies relevant to data centers, including energy-efficient hardware, liquid cooling systems, and AI-based energy management solutions; Assessed competitors’ adoption of these technologies, mapping timelines and their impact on operational costs, data center efficiency, and ESG performance.
- Strategy Development: Suggested adopting energy-efficient IT equipment, advanced cooling systems, and real-time energy monitoring tools for data centers;
- Highlighted strategic green technology partnerships aligned with the client’s sustainability and market differentiation goals
Outcome
- Achieved a 10% increase in sustainability ratings through renewable energy adoption and data center efficiency improvements
- Secured two key partnerships with renewable energy providers, significantly reducing the carbon footprint of the client’s data centers by 18%.
- Strengthened the client’s position as an environmentally conscious IT solutions provider, boosting customer engagement and loyalty.
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