...

Cognition

Empowering Growth for
B2B Organizations

Our Vision

Our vision is to become a leading driver and the preferred partner for business growth around the world, working with the companies who are most enlightened and who understand the power of human and technology driven data, intelligence and actionable insights.

Our Mission

Combining Technology and human intelligence with our in-depth sector knowledge, we build, manage, monitor, and analyze content, data, and insights for businesses around the world. Our hyper-customized solutions and intelligence platforms support our customers’ growth ambitions in a sustainable and scalable way. We enable companies to increase revenue, develop new product lines, redefine their markets and stay ahead of the competition.

LOREM IPSUM

OUR JOURNEY

1988 – 1990
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2000 – 2009
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2010 – 2017
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2018 – PRESENT
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our values

Our Guiding Principles

Whether you are a client, a partner, or a colleague, when you work with us you will always see and experience our nine core values in action. They guide the work we do, the successful relationships we build and the expectations we have of each other.

We are passionate about getting the job done, working smart and hard to produce consistent results. We are never complacent and work proactively to make things happen.  

For our clients:  

We create and deliver solutions that use our clients’ ultimate objectives to inform and drive every stage of our process.  

With our partners: 

We work closely with suppliers using metrics to assess competencies and make sure they have the resources and tools to set them up for success. 

Delivered by our people: 

We have systems and processes that enable our people to consistently deliver, overcome constraints and maximize the value they deliver. 

We are passionate about getting the job done, working smart and hard to produce consistent results. We are never complacent and work proactively to make things happen.
For our clients:
We create and deliver solutions that use our clients’ ultimate objectives to inform and drive every stage of our process.
With our partners:
We work closely with suppliers using metrics to assess competencies and make sure they have the resources and tools to set them up for success.
Delivered by our people:
We have systems and processes that enable our people to consistently deliver, overcome constraints and maximize the value they deliver.

We strive for world class standards in everything we do. We experiment to discover new ways of doing things and constantly raise the bar of our performance and results.
For our clients:
We deliver high quality outputs every single time. We learn about their business, priorities, and emerging changes in their industries so we can improve our planning and delivery.
With our partners:
We select suppliers who are equally as obsessed with accuracy and excellence as we are to ensure the highest levels of reliability and quality.
Delivered by our people:
Our people are known for never resting on their laurels. They take the necessary actions consistently to raise the bar on their performance and achieve world-class standards.

The work we deliver impacts strategic business decisions, and this responsibility drives the way we think and act. We prioritize time and resources for our clients over everything else.
For our clients:
We become long-term strategic partners to our clients. Their objectives are at the center of everything we do; the solutions we develop, the skills we build and the value we deliver.
With our partners:
Our suppliers understand that their growth is reliant on our ability to deliver on time and on budget. They prioritize time and resources to us so that we succeed together.
Delivered by our people:
Our employees know that clients make high impact strategic business decisions based on the work we deliver. They take this responsibility seriously and it drives the way they think.

We use imagination and innovation to convert time and resource constraints into opportunities to create better ways of doing things. We strive to accomplish more with less.
For our clients:
We discover new, innovative, and efficient ways of doing things better and faster, delivering higher impact outputs with less time and fewer resources.
With our partners:
We work together closely, taking an integrated approach to redesigning processes and institutionalizing reward mechanisms for positive collaborative initiatives.
Delivered by our people:
We continually build our capabilities and maximize opportunities but use resources prudently and do not increase costs or timelines without weighing up the benefits.

We maintain our curiosity towards knowledge. We proactively explore and use every opportunity, platform, tool, and source to continuously develop our innovation and expertise.
For our clients:
We invest time to develop our knowledge in the ever-changing industries our clients operate in. We use what we learn to deliver the innovative solutions our clients will benefit from.
With our partners:
Our processes ensure suppliers and partners learn from every interaction. We actively seek out new potential partners who are strongly aligned to our innovations and products.
Delivered by our people:
Our employees thrive in and have a passion for lifelong learning, unlearning, and relearning. They challenge the status quo and share ideas with each other to develop innovative ideas.

We operate using a matrix organization structure across global workdays. We work collaboratively across skill sets, roles, locations, and time zones in order to succeed.
For our clients:
Our clients view us as a genuine extension of their team who always add value with our collaborative and problem-solving approach to our relationships.
With our partners:
The partners we work with share our understanding that business is a team game, and that success and growth should be a shared experience.
Delivered by our people:
Our employees go out their way to help each other succeed. Through forums, collaborations and periodic in-person events, team bonding is enhanced, and new ideas are sparked.

We have a genuine interest in the growth, development, and well-being of people. We celebrate each other’s success and congratulate good work.
For our clients:
We build mutual respect, encouraging an open expression of views. We give and receive constructive feedback with the best intentions and always in the pursuit of excellence.
With our partners:
We extend the same interest around the growth, development, and well-being of our suppliers as we do our employees.
Delivered by our people:
We have a lively and engaged workplace and encourage healthy debate. Our processes enable employees to realize their potential and work on the projects that they enjoy.

We are self-managed and back our decisions with 100% commitment. We celebrate ownership and view mistakes as opportunities to learn.
For our clients:
We are committed to delivering high quality outputs whatever the circumstances. We acknowledge setbacks and course correct to ensure the end objectives are still met.
With our partners:
We take complete accountability of our actions and setbacks and do not shift responsibility to our suppliers and vendors.
Delivered by our people:
Our manager free structure enables everyone to take complete ownership of their work. With zero supervisory cover, comprehensive support and guidance is always readily available.

We live up to the promises and commitments we make to ourselves and others. We communicate factually with our clients, colleagues, and stakeholders.
For our clients:
We protect our clients’ and our organization’s information, trade secrets, know-how and Intellectual Property. We also have the utmost honesty in all our financial dealings.
With our partners:
We have a zero-tolerance policy for broken integrity and have a high expectation of our partners to present information factually and in a timely way.
Delivered by our people:
Our culture encourages employees to speak truthfully and constructively at all times. We always honor the commitments and promises we make to each other.

We are passionate about getting the job done, working smart and hard to produce consistent results. We are never complacent and work proactively to make things happen.

For our clients:

We create and deliver solutions that use our clients’ ultimate objectives to inform and drive every stage of our process.

With our partners:

We work closely with suppliers using metrics to assess competencies and make sure they have the resources and tools to set them up for success.

Delivered by our people:

We have systems and processes that enable our people to consistently deliver, overcome constraints and maximize the value they deliver.

We strive for world class standards in everything we do. We experiment to discover new ways of doing things and constantly raise the bar of our performance and results.

For our clients:

We deliver high quality outputs every single time. We learn about their business, priorities, and emerging changes in their industries so we can improve our planning and delivery.

With our partners:
We select suppliers who are equally as obsessed with accuracy and excellence as we are to ensure the highest levels of reliability and quality.

Delivered by our people:

Our people are known for never resting on their laurels. They take the necessary actions consistently to raise the bar on their performance and achieve world-class standards.

The work we deliver impacts strategic business decisions, and this responsibility drives the way we think and act. We prioritize time and resources for our clients over everything else.

For our clients:

We become long-term strategic partners to our clients. Their objectives are at the center of everything we do; the solutions we develop, the skills we build and the value we deliver.

With our partners:

Our suppliers understand that their growth is reliant on our ability to deliver on time and on budget. They prioritize time and resources to us so that we succeed together.

Delivered by our people:

Our employees know that clients make high impact strategic business decisions based on the work we deliver. They take this responsibility seriously and it drives the way they think.

We use imagination and innovation to convert time and resource constraints into opportunities to create better ways of doing things. We strive to accomplish more with less.

For our clients:

We discover new, innovative, and efficient ways of doing things better and faster, delivering higher impact outputs with less time and fewer resources.

With our partners:

We work together closely, taking an integrated approach to redesigning processes and institutionalizing reward mechanisms for positive collaborative initiatives.

Delivered by our people:

We continually build our capabilities and maximize opportunities but use resources prudently and do not increase costs or timelines without weighing up the benefits.

We maintain our curiosity towards knowledge. We proactively explore and use every opportunity, platform, tool, and source to continuously develop our innovation and expertise.

For our clients:

We invest time to develop our knowledge in the ever-changing industries our clients operate in. We use what we learn to deliver the innovative solutions our clients will benefit from.

With our partners:

Our processes ensure suppliers and partners learn from every interaction. We actively seek out new potential partners who are strongly aligned to our innovations and products.

Delivered by our people:

Our employees thrive in and have a passion for lifelong learning, unlearning, and relearning. They challenge the status quo and share ideas with each other to develop innovative ideas.

We operate using a matrix organization structure across global workdays. We work collaboratively across skill sets, roles, locations, and time zones in order to succeed.

For our clients:

Our clients view us as a genuine extension of their team who always add value with our collaborative and problem-solving approach to our relationships.

With our partners:

The partners we work with share our understanding that business is a team game, and that success and growth should be a shared experience.

Delivered by our people:

Our employees go out their way to help each other succeed. Through forums, collaborations and periodic in-person events, team bonding is enhanced, and new ideas are sparked.

We have a genuine interest in the growth, development, and well-being of people. We celebrate each other’s success and congratulate good work.

For our clients:

We build mutual respect, encouraging an open expression of views. We give and receive constructive feedback with the best intentions and always in the pursuit of excellence.

With our partners:

We extend the same interest around the growth, development, and well-being of our suppliers as we do our employees.

Delivered by our people:

We have a lively and engaged workplace and encourage healthy debate. Our processes enable employees to realize their potential and work on the projects that they enjoy.

We are self-managed and back our decisions with 100% commitment. We celebrate ownership and view mistakes as opportunities to learn.

For our clients:

We are committed to delivering high quality outputs whatever the circumstances. We acknowledge setbacks and course correct to ensure the end objectives are still met.

With our partners:

We take complete accountability of our actions and setbacks and do not shift responsibility to our suppliers and vendors.

Delivered by our people:

Our manager free structure enables everyone to take complete ownership of their work. With zero supervisory cover, comprehensive support and guidance is always readily available.

We live up to the promises and commitments we make to ourselves and others. We communicate factually with our clients, colleagues, and stakeholders.

For our clients:

We protect our clients’ and our organization’s information, trade secrets, know-how and Intellectual Property. We also have the utmost honesty in all our financial dealings.

With our partners:

We have a zero-tolerance policy for broken integrity and have a high expectation of our partners to present information factually and in a timely way.

Delivered by our people:

Our culture encourages employees to speak truthfully and constructively at all times. We always honor the commitments and promises we make to each other.

Infusing Growth, Transfusing Value.​

We’re problem solvers,
innovators, thinkers, ​
doers and more – in one
word, we are ‘Cognitioners’

Cognition at a Glance

0 +
Years of experience,
incorporated in 2000
0 +
Countries covered across the UK, Continental Europe, North America, Middle East & APAC
0 +
Expert Network
Technology, Markets, Strategy
& Business Models
OUR people

Meet our Team

David Sweet

MD (Global), Commercials

Sulabh Pansari

MD (Global), Ops and Products

Amit Verma

Senior Director, APAC and North America

Ben Johnson

Senior Director, Continental Europe and UK

David John

Director, APAC and Middle East

Matthew Robinson

Senior Director, Continental Europe and UK

VIjay Bathija

Executive, APAC

Koser Jukkerwala

Practice Head, Industry Intelligence

Satish Pillai

Practice Head, Marketing & Sales Solutions

Akshata Bhat

Associate Director, Financial Analytics & Intelligence

AV Denny

Associate Director, Marketing & Sales Solutions

Haris Bhombal

Associate Director, Media Monitoring

Merwyn Mathias

Associate Director, Market Intelligence

Sachin Shukla

Associate Director, Marketing & Sales Solutions

Birendra Pandey

Associate Head, Products

Rahul Rana

Senior Director, Products

Venita Jumnani

Head, Marketing

Ready to Explore How Cognition Can Grow Your Business?

Cognition
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