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Client Story
Gene therapy competitor landscape assessment for new market entry
Impact
0%
Increase in market penetration within 18 months by developing a tailored expansion strategy.
Secured collaborations with two leading CMOs and a regional healthcare provider, accelerating the client’s ability to meet local market needs effectively.
Pinpointed three high-potential regions with growing demand for advanced diagnostics and biopharmaceuticals, enabling targeted market entry.
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Client
Global biopharmaceuticals and diagnostic solutions provider
Products
Gene therapy solutions, biologics, and advanced diagnostic kits
Industries
Biotechnology
target geo
Global
business objective
- The client aimed to expand its market presence by identifying untapped regional opportunities in the biotechnology sector.
- Specifically, the client sought insights into competitors’ geographic expansion strategies to evaluate high-growth regions, potential partnerships, and local market adaptation strategies.
Our solution
- Competitor Profiling and Market Entry Strategies: Evaluated competitors’ expansion into new regions, focusing on entry timelines, investment levels, and product adaptation strategies; Assessed regulatory landscapes in emerging markets where competitors had successfully launched gene therapies and biologics.
- Partner Ecosystem Evaluation: Mapped partnerships between competitors and local research institutions, contract manufacturing organizations (CMOs), and healthcare providers; Identified gaps in the client’s partnership network and proposed collaborations to streamline market entry.
- Regional Opportunity Assessment: Conducted demand analysis for biopharmaceuticals and diagnostic solutions in targeted regions, identifying underserved healthcare needs; Evaluated competitors’ localization efforts, such as pricing adjustments and region-specific marketing strategies, to recommend tailored approaches for the client.
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Outcome
- Pinpointed three high-potential regions with growing demand for advanced diagnostics and biopharmaceuticals, enabling targeted market entry.
- Developed a tailored expansion strategy, resulting in a 10% increase in market penetration within 18 months.
- Secured collaborations with two leading CMOs and a regional healthcare provider, accelerating the client’s ability to meet local market needs effectively.
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