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Success Story
Key Accounts Intelligence: Unlocking AI-driven Pharma Opportunities for Precision Engagement
Impact
0%
top pharmaceutical companies engaged actively
0%
more interactions with key decision-makers
0%
increase in lead conversion rates within target therapy areas
0%
increase in market reach by expanding the service to an additional 60 firms
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Client
Leading provider of pharmaceutical AI solutions
Products
AI-driven drug discovery solutions
Industries
Pharmaceutical and biotechnology
target geo
Global
business objective
To effectively penetrate and navigate the organizational hierarchies of the world’s top 35 pharmaceutical giants, specifically targeting decision-makers in R&D and Therapy Areas, to craft tailored AI solutions aligned with their specific needs
Our solution
- Strategic Engagement: Leveraged Executive Leadership Profiling to gain insights into decision-makers in R&D and Therapy Areas
- Tailored Demonstrations: Employed Therapy Area Leadership Mapping to adapt product demonstrations, targeting from drug target discovery to complex disease biology
- Accelerated Pathways: Utilized Discovery Program Leadership Detection to highlight key figures steering drug discovery and related programs
- Holistic Insight: Drafted organizational tree charts encapsulating the entire preclinical discovery hierarchy, supplemented by a detailed data compendium for everyone
Outcome
- Precision Engagement: Deeper engagement with top 35 pharmaceutical firms led to 20% more interactions with key decision-makers, projecting a 23% increase in annual recurring revenue
- Enhanced Demonstrations: Customized product demonstrations led to a 15% increase in lead conversion rates within target therapy areas
- Efficiency: Streamlined the Client’s research approach, navigating through pharma organizational complexities more efficiently
- Expansion & Trust: Following initial success, the service expansion to an additional 60 firms increased market reach by 30%, reinforcing trust and establishing a foundation for ongoing strategic partnerships
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