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Client Story
Securing Growth: Pioneering Access Solutions in the Cannabis Market
Impact
0%
Increase in qualified leads and 8-9 extra strategic meetings quarterly, enhancing sales pipeline in the emerging market
0%
Uptick in engagement, strategic partnerships, and 15-18 extra quarterly meetings
0%
Growth in market share within the first year
0%
Improvement in marketing efficiency and a 20% increase in ROI, showcasing the effectiveness of tailored strategies
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Client
A leading manufacturer specializing in Secure Access Systems
Products
Offers tailored Secure Access Systems
Industries
Security Technology and Integration Solutions
target geo
North America: West, Midwest, and Northeast
business objective
To carve a niche within the rapidly evolving Cannabis industry, facilitating strategic alliances with system integrators, thereby amplifying market presence and forging robust partnerships.
Our solution
- Market Insight and Segmentation: Conducted comprehensive research to map the cannabis market landscape, identifying prime opportunities for secure access applications.
- Strategic Communication: Partnered with our client to curate a communications strategy that resonates with the unique needs of the cannabis sector, highlighting the value of advanced security solutions.
- Engagement and Education Platform: Launched an informative micro-site to engage potential clients with valuable content on security advancements and industry best practices.
- Intent-Driven Pipeline Generation: Applied targeted lead generation techniques based on market insights and potential client intent to interact.
- Enhanced Lead Nurturing: Developed and executed a multi-channel communication strategy to nurture leads effectively towards conversion.
Outcome
- Precision Targeting in Cannabis Sector: Utilized advanced segmentation to identify 4,550+ cannabis stores, leading to an 18% increase in qualified leads and 8-9 extra strategic meetings quarterly, enhancing sales pipeline in the emerging market.
- Enhanced Engagement with System Integrators: Connected with 3,800+ integrator companies, driving a 25% uptick in engagement, strategic partnerships, and 15-18 extra quarterly meetings, bolstering the client’s presence in security integration.
- Strategic Market Expansion: Leveraged industry insights to penetrate the cannabis sector, achieving a notable 12% growth in market share within the first year.
- Operational Efficiency and ROI Optimization: Implemented intent-driven pipeline generation and enhanced lead nurturing, resulting in a 30% improvement in marketing efficiency and a 20% increase in ROI, showcasing the effectiveness of tailored strategies.
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