People Tracking

We track our clients’ key customers movements and, in so doing, protect the value in the relationships and brand affinity.

So, when the CIO of Acme Corporation, Joe,  a loyal customer of five years leaves to a similar role at a competitor, its important to pick things up with him when he gets there – perhaps leaving it a couple of weeks to let him settle in!

 Additionally, it’s important to establish who has replaced Joe as this person is likely to have the same products and service requirement as Joe had.

We therefore support many of clients with our ‘People Tracking’ service to establish where Joe has gone and who his replacement is.