Data Management
Using an efficient blend of technology and human intelligence, we provide a range of data build, validation, enrichment, analytics, persona, ABM and content support services.
DATA VALIDATION
A range of tiered options to suit a range of requirements and
budgets. Whether that’s using our orchestrated and iterative
methodology that is premised on only validating data that is absolutely
necessary, or a multi layered methodology backed by phone research
to further validate, and enrich data.
Designed to ‘turbo-charge’ your campaign performance with enriched company and contact data to improve segmentation and enable lead scoring. Our comprehensive enrichment capabilities are
delivered through a blend of research methodologies and human intelligence and are designed to enhance datasets with new fields and missing values to enable more relevant, personalized marketing communications.
Enriched data points and information include, but not limited to:
• Firmographic data
• Contact Ideal Customer Profile (ICP)
• Industry engagement profiles
DATA
ENRICHMENT
Managing
Bounced Data
A process that, through an API to your clients CRM platform, we seamlessly pick-up the top-tier bounced data and conduct research on these data subjects to establish:
• Where the contact has gone and ascertain whether they’re still a relevant target in their new position
• Identify a new contact who is now responsible for the role the left contact was doing For more information about the approach and our commercial model & indicative pricing, we’ve created a page on our site with details of this new service.
We track our clients’ key customers movements and, in so doing, protect the value in the relationships and brand affinity.
So, when the CIO of Acme Corporation, Joe, a loyal customer of five years leaves to a similar role at a competitor, its important to pick things up with him when he gets there – perhaps leaving it a couple
of weeks to let him settle in! Additionally, it’s important to establish who has replaced Joe as this person is likely to have the same products and service requirement as Joe had.
We therefore support many of clients with our ‘People Tracking’ service to establish where Joe has gone and who his replacement is.
PEOPLE
TRACKING
Identify engaged,
responsive leads
from social media
followers
By tracking and building data from followers of relevant social media platforms – competitors; industry associations; our clients’ own platforms – our clients are able to target those individuals and companies in their sectors who have qualified themselves as having an interest in the areas that relate to the products and/or services they provide.
Comprehensive range of Commercial Models
Whatever your budget, your volume requirement and whether you have a one-off need or require on-going leads and support, we have a range of Commercial Models catering to all.