Using an efficient blend of technology and human intelligence, we support sales and marketing teams with a comprehensive range of data build; orchestration; validation; enrichment; analytics; persona and account based marketing (ABM) support services.
OrganiSing & managing data
We help our clients manage the ‘rubbish-in and rubbish-out problem’ helping them maximize the effectiveness and returns on their marketing and sales programmes.
Our Tech-First approach enables us to cost effectively on-board, clean, enrich, standardize and deliver huge volumes of data while working to fast turnaround times.
We support many of the leading brands around the world with our innovative approaches to building and managing sales leads data.
We have an iterative processes to building contact data which ensures we find the research level and approach that maximises the return on our clients’ budget and that they don’t pay for over-engineered, more costly processes that may only deliver incremental improvements.
Building engaged, responsive data from followers of social media
By tracking and building data from followers of relevant social media platforms – competitors; industry associations; our clients’ own platforms – our clients are able to target those individuals and companies in their sectors who have qualified themselves as having an interest in the areas that relate to the products and/or services they provide.
A range of tiered options to suit a range of requirements and budgets. Whether that’s using our orchestrated and iterative methodology that is premised on only validating data that is absolutely necessary, or a multi layered methodology backed by phone research to further validate, and enrich data.
Designed to ‘turbo-charge’ your campaign performance with enriched company and contact data to improve segmentation and enable lead scoring. Our comprehensive enrichment capabilities are delivered through a blend of research methodologies and human intelligence are designed to enhance datasets with new fields and missing values to enable more relevant, personalized marketing communications.
Enriched data points and information include, but not limited to:
- Firmographic data
- Contact Ideal Customer Profile (ICP)
- Industry engagement profiles
We track our clients’ key customers movements and, in so doing, protect the value in the relationships and brand affinity.
So, when the CIO of Acme Corporation, Joe, a loyal customer of five years leaves to a similar role at a competitor, its important to pick things up with him when he gets there – perhaps leaving it a couple of weeks to let him settle in!
Additionally, it’s important to establish who has replaced Joe as this person is likely to have the same products and service requirement as Joe had.
We therefore support many of clients with our ‘People Tracking’ service to establish where Joe has gone and who his replacement is.
HOW WE DELIVER VALUE
A Menu of options
Whatever your data research and management requirements are and whatever your budget, we have a solution to match
Maximizing data performance
Deploying a combination of analytical tools and human intelligence to enable lead scoring, ranking and the development of detailed personas
Seamless data integration
Seamless uploads of data directly into your CRM platforms, eliminating data administration tasks, enabling you and your marketing teams to focus on key strategic initiatives
Our quality guarantee
Whatever your budget, we build, validate, enrich and work on data from scratch and to our clients’ specific requirements, delivering the highest accuracy levels in the industry
Our compliance guarantee
As a processor of data, we comply to global data regulations such as GDPR to demonstrate principles of lawfulness, fairness & transparency, purpose, data minimization, accuracy, storage limitation and integrity & confidentiality