Marketing Data

OrganiSing & managing data

We help our clients manage the ‘rubbish-in and rubbish-out problem’ helping them maximize the effectiveness and returns on their marketing and sales programmes.

Our Tech-First approach enables us to cost effectively on-board, clean, enrich, standardize and deliver huge volumes of data while working to fast turnaround times.

Data build

We support many of the leading brands around the world with our innovative approaches to building and managing sales leads data.

We have an iterative processes to building contact data which ensures we find the research level and approach that maximises the return on our clients’ budget and that they don’t pay for over-engineered, more costly processes that may only deliver incremental improvements.

Building engaged, responsive data from followers of social media

By tracking and building data from followers of relevant social media platforms – competitors; industry associations; our clients’ own platforms –  our clients are able to target those individuals and companies in their sectors who have qualified themselves as having an interest in the areas that relate to the products and/or services they provide.   

data validation

A range of tiered options to suit a range of requirements and budgets.  Whether that’s using our orchestrated and iterative methodology that is premised on only validating data that is absolutely necessary, or a multi layered methodology backed by phone research to further validate,  and enrich data.

data enrichment

Designed to ‘turbo-charge’ your campaign performance with enriched company and contact data to improve segmentation and enable lead scoring.  Our comprehensive enrichment capabilities are delivered through a blend of research methodologies and human intelligence are designed to enhance datasets with new fields and missing values to enable more relevant, personalized marketing communications. 

Enriched data points and information include, but not limited to:

• Firmographic data
• Contact Ideal Customer Profile (ICP)
• Industry engagement profiles 

People tracking

We track our clients’ key customers movements and, in so doing, protect the value in the relationships and brand affinity.

So, when the CIO of Acme Corporation, Joe,  a loyal customer of five years leaves to a similar role at a competitor, its important to pick things up with him when he gets there – perhaps leaving it a couple of weeks to let him settle in!

 Additionally, it’s important to establish who has replaced Joe as this person is likely to have the same products and service requirement as Joe had.

We therefore support many of clients with our ‘People Tracking’ service to establish where Joe has gone and who his replacement is.

HOW WE DELIVER VALUE

A Menu of options

Whatever your data research and management requirements are and whatever your budget, we have a solution to match

Maximizing data performance

Deploying a combination of analytical tools and human intelligence to enable lead scoring, ranking and the development of detailed personas

Seamless data integration

Seamless uploads of data directly into your CRM platforms, eliminating data administration tasks, enabling you and your marketing teams to focus on key strategic initiatives

Our quality guarantee

Whatever your budget, we build, validate, enrich and work on data from scratch and to our clients’ specific requirements, delivering the highest accuracy levels in the industry

Our compliance guarantee

As a processor of data, we comply to global data regulations such as GDPR to demonstrate principles of lawfulness, fairness & transparency, purpose, data minimization, accuracy, storage limitation and integrity & confidentiality