How we add value

Our business model at Cognition largely relies on working with marketing agencies and helping them deliver cost effective, scalable and compliant data solutions to their clients.  

A. Bespoke Offering

A bespoke service ensuring all requirements undertaken to your clients’ exact requirements allowing us to pivot the processes as required by the Client.  We don’t hold any company and contact databases. All data is researched bespoke and fresh in a compliant way leaving no room for ambiguity around data compliance, data quality, data relevancy, data accuracy, etc.

B. Iterative Research Model

Our iterative approach to building, enriching, analysing and cleaning data, ensures our clients don’t pay  disproportionate amounts for research processes that only deliver incremental returns

C. Scale

Business model enables large volumes of data to be built, processed and injected over short cycle times without any compromise on quality, coverage and relevancy

D. Outcomes & Consumption Based Commercial Model

Outcomes and consumption based commercial model as opposed to a fixed subscriptions based spend model invariably resulting in higher transaction rates and utilization issues across different stakeholder groups in client organization

E. Richer Briefs Delivering Rich Data

Collaboration with all key stakeholder groups to get to the exacting requirements and taxonomy / segmentation needs of different campaigns.  Not standard segmentation and selection criteria offered by fixed subscription model platform providers

 F. Customer Success Package Ensuring:

Business objectives are comprehensively understood and met as markets and priorities evolve.

  • Full alignment with an individual’s workflow driving utilization
  • All opportunities are taken, ROI maximized and risks are managed

G. Data Compliance

  • Using the doctrine around legitimate interest, we undertake tailored communication programmes on behalf of our Clients specifically to inform the individuals of the collection, processing and sale of their personal information. Only details of those individuals who have not opted-out to receive information is retained
  • As we do not resell any data that is developed for our clients, we would undertake this process exclusively on our Client’s behalf thereby reinforcing the extent of legitimate interest in reaching out to these individuals which is in contrast to similar programs undertaken by list brokers or platform based providers

To know more, schedule a meeting with us today.