We take an analytics-driven approach by first analyzing our clients’ customer data and engagement data behind past and on-going campaigns; from this, we segment, rank, and size the market according to each segment’s propensity to engage.
This provides the direction to build target data, prioritizing those segments that deliver the highest ROI. We either deliver the data to the client for them to execute the outbound campaign or we undertake the campaigns on the client’s behalf.
We work with our clients to first understand what the key intent triggers are for each of their products and the markets they target. A monitoring taxonomy is engineered from this to identify companies and key relevant stakeholders – and provide data and intelligence on those to enable the right messaging to the right people at the right time.
People Movement Leads
We build a list of key people to track—current clients, past clients, engaged prospects, etc. We then track these contacts and provide updates to the sales and marketing teams when any of the following dispositions change:
- Moved to new company (company details, new role and responsibilities, replacements, etc.)
- Moved to a new role within the same business (new role and responsibilities, replacements, etc.)